You Can Now Cop ‘The Lip Bar’ At Target

The Lip Bar has come a long way from making lipstick in my kitchen in 2012. Two years ago I emailed the buyer of Target and pitched them. I felt like my customers are shopping were shopping there for haircare, not for makeup. . . And Today I’m pleased to announce that THIS SUNDAY, FEB 18TH, THE LIP BAR WILL BE LAUNCHING IN SELECT TARGET STORES ( some stores may already be stocked). To make it extra special for you all, we’re launching with TWO EXCLUSIVE SHADES (Baddie lipgloss AND Unimpressed liquid matte)! . . Please check out the store locator on our website to see if there’s a store near you. We’re in large cities like NYC, Atlanta, Philly, Baltimore, Chicago, Dallas, Houston and Charlotte. . THANK YOU GUYS FOR THE SUPPORT OVER THE YEARS. NOW LET’S SHOW TARGET WHAT WE CAN DO!

A post shared by The Lip Bar (@thelipbar) on Feb 15, 2018 at 7:55am PST

Getting retail exposure as a black-owned brand is no easy feat, but Melissa Butler can cross that accomplishment off her list. After gaining a cult following, The Lip Bar, created by the former Wall Street financier in 2012, made its debut on Target shelves last week. The Lip Bar offers a healthy selection of vegan and cruelty-free lipsticks, liquid matte hues and lip glosses to suit every beauty mavens needs. Made with natural vitamins, oils and moisturizing ingredients including shea butter, coconut oil, avocado oil and vitamin E, your pout will be pleased.

While there are a slew of lipstick brands out on the market, The Lip Bar brand stands out as more than just another pop of color.  It’s also taking a stand against norms in the beauty industry.

“Everywhere I looked beauty companies, magazines and the TV were telling women that you need to look like a specific thing to be considered beautiful,” said Melissa on her website. “I hated that. So I started making lipstick in my kitchen because I believed beauty shouldn’t compromise health and because I was determined to not change the way I looked to fit into some superficial or trendy beauty standard.”

Glitter and shimmer don't always feel as fun as they look, but this non-tacky, moisture rich formula glides on smooth and stays that way for hours. Baddie is a soft pink with gold glitter—it’s pretty AF.. . Bonus! Our glosses are packed with ingredients like organic Shea butter, organic green tea leaf extract, and more!. . @target exclusive alert! Baddie lipgloss will be available at select Target stores starting THIS Sunday, Feb 18th!

ADVERTISEMENT

A post shared by The Lip Bar (@thelipbar) on Feb 16, 2018 at 10:20am PST

The lippies intially launched in 44 select Targets nationwide, it will triple its reach this spring when it expands to 144 locations. The new launch also includes two new shades exclusive to Target, including a nude mauve called Unimpressed and a shimmery pink Baddie gloss with gold glitter flecks. Retailing from $12-$14 with shades for all complexions, these lippies are sure to fly off shelves.

For more information please visit thelipbar.com.