Yandy Smith has been making waves in the music and reality television industry over they years as a manager to some of hip hop’s top talent. With a hair line already under her belt, the entrepreneur is also expanding her beauty empire with YELLE Skin Care, her new line aimed at enhancing and nurturing melanin-rich skin. Three years in the making, the brands includes a complete skin regimen lineup — from a cleanser and toner to moisturizer, eye cream and serums based on your skin type.
YELLE Skincare stands out as the first natural plant-based formula with YELLE organic infusion, coconut milk and honey that is paraben-free without toxic ingredients. “YELLE Beauty prides itself on being a practical beauty brand for the modern woman who needs hardworking products with multi-tasking benefits,” said Yandy in a statement.
The line currently offers four specialized skin care systems to address common skincare concerns, including The Brightening System which heals damaged cells; The Age Defying System for firmer, more even-toned skin; the moisturizing Hydration System; and The Essential System for general skin care.
The systems retail between $69 and $130 each. Check out yelleskincare.com for more deets.