Pattern Beauty Is Taking Us Back To Our Roots With Two New Products

Tracee Ellis Ross is continuing her natural hair celebration with the addition of two new products for her PATTERN Beauty collection.

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She first launched the natural haircare brand in 2019 to help naturalistas not only achieve healthy hair goals but also develop a better relationship with their tresses. Instead of trying to replicate her crush-worthy curls, she encouraged us to find the joy in our own.

“Every curl has a story,” said Ross.

The first launches included wash-day must-haves and styling products. Now she is offering up self-care (and scalp) treatments with a new “Honor Your Pattern” campaign. The Scalp Serum and Treatment mask are both designed to not just nourish tresses, but moisturize and refresh the scalp, as well.

The Scalp Serum is infused with peppermint, rosemary and lavender oils to tingle, soothe and calm the scalp (without the icy-hot feeling), while adding much-needed moisture.

The Treatment Mask is a clear mask for the hair infused with moringa seed extract and rice water ferment to help with slip and detangling, while also defining and moisturizing curls.

Like the rest of the collection, the serum and mask are free of parabens, silicone, phthalate, formaldehyde, and SLS/SLES.

Both offerings retail for $25 each and are available now at patternbeauty.com.