EBONY has named Marielle Bobo to serve as its editor in chief and senior vice president of programming. Bobo, who has more than 20 years of media and editorial experience, will now oversee the development editorial tone, video content, and the brand’s social media cadence for the iconic brand.
“I am honored to now lead the charge in reimagining this beloved brand,” said Bobo. “For 75 years, EBONY has chronicled the Black American experience, amplifying our culture, our joys and our struggles with grace, tenacity and beauty,” said Bobo. “As the assault on Black bodies continues and a global pandemic ravages our communities, making sure the breadth of our stories is told is as important now as it was then. I pick up this mantle with a reinforced commitment to continuing that legacy of excellence – providing a safe space for talented Black creators and ushering in a new generation of readers through bold storytelling and impactful experiences that educate, engage and inspire.”
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Bobo joins the iconic brand as it restructures following acquisition of new ownership in December 2020 and naming Michele Ghee as CEO this past January with an all-digital approach.
“We are thrilled to have a visionary like Marielle in this role and leading EBONY through this pivotal time in its history,” said Ghee in a recent statement. “As both a seasoned editor and an experienced leader, she stood out to us as a multifaceted dynamo who not only possesses a wealth of proven editorial experience but who also understands the brand and has a definitive vision for its future.”
Prior to this role, Bobo previously served as editorial director for AC Brands and fashion editor for ESSENCE. She also worked as EBONY fashion and beauty director, amongst other leadership roles with major media brands.
Bobo’s most immediate priorities include the continued evolution of EBONY’s website, growing EBONY’s editorial team with the best and brightest talent in journalism and implementing a comprehensive digital strategy that honors the core elements of our brand’s legacy – innovative storytelling, compelling imagery, and long-and-short form content creation. Bobo will launch her first digital cover for EBONY in May.