Halal-certified beauty products are primed for a meteoric rise in the beauty market. Allied Market Research just released a report forecasting the global halal cosmetics industry to reach nearly $145B by 2031. It generated $30.6B in 2020.
Products within this segment include fragrances, personal care, skincare, and color cosmetics like foundations, lipsticks and balms. Haircare is also poised for major growth due to hair damage and/or loss due to the friction from wearing a hijab every day.
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This is an important milestone for Muslim populations which represent the world’s second-largest and fastest-growing religion who don’t just want to settle for organic or vegan brands.
Halal-certified cosmetics and beauty products are made with ingredients that are permissible under Islamic Sharia law. The certification ensures that products do not contain human/animal by-products — certain animal products, like beeswax, are permitted, but must follow Sharia law. In addition, all ingredients are traceable and free of toxins, alcohol, or other forbidden ingredients that could be absorbed through the skin (the body’s largest organ). This applies to the products, as well as beauty tools, packaging, and the entire manufacturing process.
The majority of market share is projected to remain in Latin America, Middle East, and Africa, with continued growth in Saudi Arabia, UAE, Qatar, Kuwait, and Turkey. North America is expected to experience the fastest growth between now and 2031.
Big brands like L’Oreal, Unilever, and P&G are poised to capitalize off the growing market. Other key brands that are already on the market include Amara Cosmetics, Iba Halal Care, Halal Cosmetics Company, Clara International, Inika, Wardah Cosmetics, PHB Ethical Beauty, Sampure Minerals, One Pure, Mena Cosmetics, and SaafSkinCare. Small and indie brands in the U.S. could definitely make a mark if they hop on now.
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With continued reports on just how toxic and unregulated the U.S. beauty industry is — especially for Black women — this could also be a great win for clean-beauty enthusiasts.
We’re looking forward to learning more about this market and seeing all of its glow up. In the meantime, check out the full report here.
Stephenetta Harmon is a Black beauty editor, curator, and digital media and communications expert who builds platforms to celebrate the power, impact, and business of Black beauty. Prior to founding Sadiaa Black Beauty Guide, she served as editor-in-chief for the MN Spokesman-Recorder and digital media director for Hype Hair. Find her at stephenetta.com.