When Rihanna broke the internet last week for pulling up with a half-done hairdo, we just thought, “Oh, that’s just a Rihanna thing.” I mean, this was the same baddie who had folks in their feelings when she rocked a whole doobie nearly a decade ago.
She especially had Black women feeling some kind of way for revealing our bedtime looks (you know, before IG/TikTok and the pandemic brought out bonnet banter and bashing).
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Back then, her doobie was embellished with red carpet-ready crystals, pearls, and makeup glam. This time around, it really did appear to be a ran-out-of-time (or hair) moment. Either way, Rihanna gave her usual zero f*cks.
While this seemed to be RiRi’s personal IDGAF hair moment, it turns out she wasn’t the first, or last, to make the hair statement.
Just days later, we were treated to model Winnie Harlow’s half-done passion twists. Hairstylist Davontae’ Washington coiffed the look on a 40-inch custom full lace wigs with added extensions, finishing it off with swooped baby hairs.
Washington took to Instagram to give us a behind-the-scenes look at his creation and tagged the hairstylist who inspired him.
LaToya Chung Smith aka The Chung Effection posted a similar half-done, twisted ‘do back in July. Not only does she personally rock the look, the NYC-based hairstylist commands $330 to recreate the look on lace front wigs for her clients.
This sent us down a hashtag blackhole, finding even more women purposefully rocking half-done ‘dos. And, we’re not talking about crown cornrows, either, but actual half-done twists and box braids.
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We’re not knocking anyone for finding their own personal hair slay. I low-key wish I thought about flat ironing out my tresses and clipping in some tracks in the back of my head on instances when I ran out of time.
So, it’s not just the Rihanna effect. Half-done twists and box braids really are a thing.
Stephenetta Harmon is a Black beauty editor, curator, and digital media and communications expert who builds platforms to celebrate the power, impact, and business of Black beauty. Prior to founding Sadiaa Black Beauty Guide, she served as editor-in-chief for the MN Spokesman-Recorder and digital media director for Hype Hair. Find her at stephenetta.com.