Grammy-winning artist Doechii isn’t just having a moment—she’s shaping a movement. As one of the most compelling new voices in both music and style, the Anxiety emcee has become a burgeoning fashion icon, seamlessly blending audacious style with cultural resonance.
Dubbed the “hip-hop Madonna” by her stylist Sam Woolf and described by others as a “trap Grace Jones,” Doechii delivers jaw-dropping looks that challenge norms and stretch the boundaries of Black fashion and beauty. Her recent history-making win at the 2025 Grammy Awards, along with 2025 Billboard’s Woman Of The Year award and bold appearances during Paris Fashion Week solidified her as one to watch.
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That visual impact was matched with an equally versatile range of hair looks, styled by go-to collaborator Malcolm Marquez. From African head wraps and waist-grazing box braids to a sheared asymmetrical bob and a pin-curled updo, each look served as a statement in its own right—and a celebration of the artistry and complexity of Black hair.
But her presence isn’t just about fashion. It’s about intention. At the Grammys, Doechii became only the third woman to win Best Rap Album—joining Lauryn Hill and Cardi B—for her mixtape Alligator Bites Never Heal. In her powerful acceptance speech, she made it clear her win was for every Black girl who’s ever been told she was too much, too loud, too dark, too smart, or not enough.
“Don’t allow anybody to project any stereotypes on you, to tell you that you can’t be here, that you’re too dark, or that you’re not smart enough, or that you’re too dramatic, or you’re too loud. You are exactly who you need to be to be right where you are, and I am a testimony right now.”
That testimony continued on the runways and red carpets of Paris earlier this month, where Doechii showed up and showed out in looks that felt less like outfits and more like declarations. Her appearances weren’t about fitting in—they were about taking up space. She reminded the industry, again and again, that Black women aren’t confined to one aesthetic or narrative. We belong in couture, on every carpet, in every front row—not as tokens or exceptions, but as the blueprint.
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Now, the conversation is already shifting to what comes next. All eyes are on her upcoming appearance at the H&M&LA Fest on April 9—a one-night-only event paying homage to Los Angeles and its dynamic relationship with cinema, sound, and style.
Her trajectory suggests what’s coming next won’t be about trends—it’ll be about truth. And the fashion world is watching.
Swipe through for just a few of our favorite looks:
Honored as Woman of the Year, Doechii stunned in a sheer black Donna Karan gown from Fall/Winter 2014 at the 2025 Billboard Women in Music Awards. The dress featured velvet paneling and a thigh-high slit, paired with a coin-accented belt, mixed-metal accessories, and a vintage Fendi baguette bag in psychedelic hues. She swapped her signature cornrows for micro braids styled by Evalyn Denis, while Chelsea Uchenna gave her a bronzy glow to match the sultry elegance of the look.
Alicia Wilson is a lover of all things Black hair and founder of the weekly IG live series “Hair Talk.” Be sure to follow her at TwinNation15 to watch more Hair Talk live chats focused on Black hair pioneers and the people who are helping to break down myths and misconceptions about Black hair.