Fashion

Hanifa Hosted 3D Virtual Fashion Show For New ‘Pink Label Congo’ Collection

This is a game changer.

Published on May 24, 2020

Hanifa X Pink Label Congo — Photo Credit: Hanifa

Fashion brand Hanifa just introduced us to the future of fashion with a groundbreaking 3D virtual fashion show. Designer Anifa Mvuemba debuted the eight-piece Pink Label Congo collection on Instagram Friday featuring silhouettes of models of all shapes and sizes strutting down the virtual runway.

Anifa created the collection — and magical presentation — to celebrate the beauty of her hometown Democratic Republic of Congo. The ribbed backless minidress featured a colorway using her country’s flag colors, along with a denim jumpsuit with a peplum hem, asymmetrical cut-out tops and a floor-grazing silk gown.

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We can’t say thank you enough for all of your support. The full #PinkLabelCongo🇨🇩 collection is now available on Hanifa.co | Watch the replay on our IGTV✨.

A post shared by Hanifa (@hanifaofficial) on May 24, 2020 at 9:55am PDT

“I want these pieces to tell a story of meaning,” Anifa told Teen Vogue in a recent interview. “I want them to remind us to be intentional about what we create. Not for clout or for Instagram likes, but for the sake of meaning what we say by storytelling through our designs.”

While Anifa Mvuemba had already been using 3D mockups during sample-making process, restrictions due to the pandemic inspired her to push the envelope.

“Designing content using 3D models and now an entire collection has been a complete game changer for me,” said Anifa.

The Instagram Live presentation also featured a short documentary highlighting conditions within her country, including how women and children are impacted by illegal mining conditions.

Press play below to watch the documentary and fashion show.

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Riddled with a painful history, the beauty of Congo is often untapped and overlooked. The gentleness, beauty, history, poise, majesty, strength, power, and hope of the Congolese spirit inspired this collection. When creating each piece, I was reminded of the stories my mother told me of the women she knew back home in Congo. Women who suffered great loss but still, mustered every ounce of strength everyday to show up. My hope is that this collection inspires all women to stand tall in their power and like the Democratic Republic of Congo, to use their history, whether pretty or painful — to redesign their future. My country, the land of Congo, is ripe with an abundance of natural resources — the greatest of which are its people — its women. Hanifa presents…. Pink Label Congo. Now available at Hanifa.co
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A post shared by Hanifa (@hanifaofficial) on May 22, 2020 at 9:39pm PDT

The full collection is available now on Hanifa.co. The pieces retail from $115 to $499 and come in sizes XS to 2XL.

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Related Topics:Anifa Mvuemba, Black-owned fashion, Hanifa, Pink Label Congo

Stephenetta (isis) Harmon

Stephenetta Harmon is a Black beauty editor, curator, and digital media and communications expert who builds platforms to celebrate the power, impact, and business of Black beauty. Prior to founding Sadiaa Black Beauty Guide, she served as editor-in-chief for the MN Spokesman-Recorder and digital media director for Hype Hair. Find her at stephenetta.com.