Beauty

Fenty Beauty Is Finally Launching A Powder Foundation

The new drop comes in 50 shades.

Published on December 16, 2020

Rihanna x Fenty Beauty Powder Foundation — Photo Credit: Instagram/@fentybeauty

Fenty Beauty is dropping jaws yet again with a whole new product launch. After three years of consistently blowing our beauty minds, Rihanna’s ever-inclusive line is breaking new ground with its first-ever foundation powder.

The new Pro Filt’r Soft Matte Powder Foundation is coming later this month in all of the beauty brand’s game-changing shades to match just about every skin tone.

Fenty Beauty Powder Foundation — Photo Credit: Instagram/@fentybeauty

“I turned my favorite Pro Filt’r Foundation formula into pressed powder perfection!!!” shared Rihanna in an Instagram post on Monday. “Same 50 shades and soft matte finish.”

The new 50-shade offering promises a poreless finish without caking or creasing with buildable light to full coverage. It comes in a mirrored compact featuring Fenty’s signature geometric shape, along with a sponge applicator for on-the-go slayage.

The new Pro Filt’r Soft Matte Powder Foundation retails for $36 and will be available beginning Dec. 26 at fentybeauty.com and all Sephora, Boots, and Harvey Nichols locations.

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Related Topics:Black-owned beauty, Black-owned makeup, Fenty Beauty, foundation, Pro Filt’r, Rihanna

Stephenetta (isis) Harmon

Stephenetta Harmon is a Black beauty editor, curator, and digital media and communications expert who builds platforms to celebrate the power, impact, and business of Black beauty. Prior to founding Sadiaa Black Beauty Guide, she served as editor-in-chief for the MN Spokesman-Recorder and digital media director for Hype Hair. Find her at stephenetta.com.