Glammed Naturally Oil Is Helping Women Regrow Their Edges & Build Confidence

Necessity is often known as the mother of invention — and, in beauty, it’s also the foundation for the best hair recipes. So, when Jummie Ogunyemi was diagnosed with postpartum alopecia, she started mixing up oils in her kitchen to help regrow her tresses. Not only did her concoctions revive he hair, they soon became must-haves for family and friends. And after a friendly nudge and prayer, she turned those hand-mixed fixes into a full-blown business with Glammed Naturally Oil. 

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Now, the pastor-turned-entrepreneur is solidifying her place as a beauty boss. Forbes listed her as one of 2021’s NEXT 1000 rising entrepreneurs and she is regularly tapped by media to provide insight on diversity in beauty. Ogunyemi has also expanded her organic and nontoxic oil blends to include hair supplements, a children’s collection, and beard growth oil for men. And, while her focus remains on hair loss restoration and rejuvenation, she is also helping customers embrace the beauty of their natural tresses.

We caught up with Ogunyemi to learn more about her own journey to building a beauty empire.

SADIAA: We are loving your products! How did you get started?
JUMMIE: My product ideas started from my personal hair loss experience. As a Black woman struggling with hair loss [there weren’t] that many options in my beauty supply store to help me regrow it back to health. I chose to do something about it and learn how to create a solution for me using organic raw ingredients. Back in 2016, I experienced postpartum alopecia. I hated how my edges and hair looked. It was very unhealthy so I wore protective hairstyles all the time to cover it up and not deal with problems. All I wanted was to find the solution for my hair problems in the safest and most natural way. 

SADIAA: Some of our best beauty finds are mixed up at home. When did you realize your blends could be a full-blown business?
JUMMIE: Over the years, I developed a passion for essential oils and organic oils and started mixing them for my family and friends for hair growth. [Then] my sister-in-law called and told me that I should make oil for business. She is actually the person who encouraged me to take it public. I prayed about it, took the bold step, and launched Glammed Naturally Oil.

SADIAA: Some of our best beauty finds are mixed up at my home. Which blends sealed the deal for your business? Any must-haves that you swear by?
JUMMIE: Hair Growth oil, which I used to regrow back my edges, and Braid oil which I use to protect my scalp every time I had braids or crochet or any protective hairstyles. Also, I love our whipped mango shea butter and the ayurvedic hair tea rinse which both help to nourish my hair and scalp.

SADIAA: What has been your biggest challenge in owning a business?
JUMMIE: I’m not just an entrepreneur or career person—I’m a pastor, mother, wife, and daughter. I also have other responsibilities aside from business. Demands from personal and professional commitments can put pressure on me and my business. Luckily, I can balance these two spheres of my life, thanks to my loving and understanding husband and kids and my amazing team.

SADIAA: The most rewarding part?
JUMMIE: To see our customers (mostly women) get their confidence back by using our products. Being able to help others to improve themselves with the help of our products is one of the most rewarding feelings ever.

SADIAA: What does beauty mean to you?
JUMMIE: Beauty is attitude, personality, self-confidence, depth of thought, and how you put yourself together. It is not just about appearance but how you value yourself and how you treat others.

SADIAA: How do you see your business impacting conversations around Black beauty?
JUMMIE: My goal is to have more women feel more comfortable wearing their natural hair confidently. My hope for the future is that all textures of hair are recognized as beautiful. I want young girls to understand that there are options and there isn’t one right way of being beautiful. I really want us to embrace ourselves in totality from head to toe. Once we do that, we will be able to see what confidence truly looks like. 

SADIAA: What does success look like?
JUMMIE: Success is defined for me personally as accomplishing goals – not being motivated by money, but by creating with creativity, passion, hard work.

SADIAA: As you continue to grow, what is “now” for you? How are you processing being an entrepreneur?
JUMMIE: Entrepreneurship is such a beautiful journey but not for the faint of heart. This past year was challenging for us as we lost a key member of our company who died prematurely. Grieving was hard. Taking time out to grieve and re-strategize is where we are now. We are hoping in 2022 to be in major U.S. stores and launch new products.

Learn more about the brand at glammednaturallyoil.com.

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