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Rihanna May Soon Be Offering Virtual Fenty Beauty & Hair Products
The singer-turned-beauty mogul is prepping for the metaverse.
Rihanna is not leaving any coins, real or virtual, on the floor with her beauty and fashion empires.
[SEE ALSO: Rihanna’s Savage X Fenty Is Opening First-Ever Retail Locations]
According to new trademark filings, the Fenty mogul and beauty billionaire is bringing Fenty to the metaverse. Many of us already assumed she was going virtual after releasing renderings of her new brick-and-mortar Savage Fenty locations.
“Rihanna has filed a new trademark application indicating that she will offer ‘virtual’ cosmetics and hair care products under her FENTY brand,” U.S. trademark attorney Josh Gerben tweeted on Tuesday.
The trademark filing also includes downloadable virtual goods, including NFTs, games and apps featuring cosmetics, makeup, hair and skin care, and fragrance products.
The mom-to-be has been doubling down on her money moves in the past few months.
Just this past weekend, she celebrated the launch of Fenty Beauty in Ulta stores. And last week, news broke that Rihanna and her advisors are looking to take Savage X Fenty public on the stock market.
According to Bloomberg, the singer is working with advisers on an IPO (initial public offering) for the direct-to-consumer lingerie brand, with a current estimated valuation of $3 billion. Savage X Fenty also raised $125 million in its Series C funding round.
The first brick-and-mortar location opened in Las Vegas in January and a three-story Brooklyn location is set to take over more than 6,000 square feet near the Barclays Center.
Rihanna is literally in her bag.
