Telfar lovers, get your coins ready! The bag behemoth is hosting another Rainbow drop. But, this time, instead of standing in the rain in downtown Brooklyn, you can actually shop ALL of the colors and sizes right from the comfort of your home on Friday, Sept. 23 starting at 12pm ET.
Liberian American fashion designer Telfar Clemens has created a fashion movement (and shopping mania) with his colorful shopping bags. Each week, he offers up “bag security” and pre-order sales to cop the exclusive bags emblazoned with the now iconic T logo. They sell out in minutes.
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And, when he brought the shopping experience live during New York Fashion Week earlier this month, thousands circled the block during his takeover of Fulton Street’s Rainbow store for a chance to buy five bags in any bag in any color or size. While folks only had 10 minutes to do it (there was an actual countdown clock) — they stocked up, walking out of their store with their arms lined with their prize purchases. It was the best kind of organized chaos we have seen, with shoppers being let in 100 at a time, DJs spinning, and Telfar, himself, perched on the top floor looking out at the massive crowd.
While you may not be able to experience that same live energy, you, too, can now score a bag, or two (or three) without having to wait (sort of.) But don’t sleep, just because this isn’t a pre-order doesn’t mean you can shop at your leisure. We expect these bags to sell out, fast.
Again, you can shop for any size and any color of the standard shopping bags which retail from $150 to $257. (Sorry, the duffles, circle bags, and collabos are not included.)
Given the size of this global event, you are also going to have to wait a bit for delivery. Orders are expected to ship between September 29 and October 29. Also, all sales are final. Like, final final, so you should probably start picking your sizes and colors right now to make sure you know what you want.
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Ready to get in on this fashion must-have? Start your timers. The Telfar Rainbow online drop kicks off Friday, September 23 at 12pm ET at telfar.net.
Stephenetta Harmon is a Black beauty editor, curator, and digital media and communications expert who builds platforms to celebrate the power, impact, and business of Black beauty. Prior to founding Sadiaa Black Beauty Guide, she served as editor-in-chief for the MN Spokesman-Recorder and digital media director for Hype Hair. Find her at stephenetta.com.