Melanin Haircare Expands Global Reach With Sephora Canada Launch

Black-owned beauty brand Melanin Haircare recently expanded its global reach in a new partnership with Sephora Canada. The brand launched its signature collection in more than 100 locations with the retailer.

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“We are so excited to be partnering with Sephora Canada as we expand into the Canadian territories. Sephora is synonymous with high quality, and beauty prestige, which makes them the perfect retail partner to provide our customer base with the superior quality buying experience that they deserve,” said beauty blogger and co-founder Whitney White (Naptural85).

With her lengthy, thick crown of kinks and curls, White gained a cult following as one of the original natural hair beauty bloggers. Her natural hair videos not only helped naturalistas learn to love their styling journeys, but also inspired her to start her own haircare collection. White and her sister Tafetta White introduced the brand in 2015 as an all-natural, non-toxic alternative to many of the natural hair products on the market. Their offerings are void of the major ingredients known to pose health risks, including sulfates, silicones, parabens, phthalates, mineral oil, petroleum, and formaldehyde.

The Canada launch features five must-have items from the brand’s signature collection.

• African Black Soap Reviving Shampoo
  Clarifying shampoo enhanced with moisturizing cocoa and shea butters, along with a suite of oils, including argan, tea tree, black cumin seed, rosemary, and peppermint to nourish and moisturize hair.
• Plumping Deep Conditioner
  Moisture-rich, reparative deep conditioner hair mask designed to revitalize and strengthen the hair, plump curls, coils, and waves, helping to restore hair’s elasticity, and detangle knots. Infused with hyaluronic acid, biotin, fenugreek, banana flower, pumpkin seed, and hydrolyzed pea proteins.
• Twist-Elongating Style Cream
  Elongating style cream infused with chea butter, mango butter, cocoa butter, kokum butter, and cupuacu butters.
• Multi-Use Softening Leave-In Conditioner
  Designed to soften, smooth, instantly detangle your knots, and help to repair hair from the inside out, with ProVitamin B5, bamboo extract, wheat amino acids, and hydrolyzed wheat proteins.
• Multi-Use Pure Oil Blend
  Lightweight blend of baobab, argan, sweet almond, jojoba, sage, and geranium oils, along with vitamin E to help hydrate and lock in moisture.

The launch also marks the second major global move for the brand. Earlier this summer, the duo made its way to the UK market, with an online retail launch in Cult Beauty.

For more information on Melanin Haircare, visit melaninhaircare.com.