Beyoncé Continues To Celebrate Black Hair With New Haircare Line

Beyoncé is here to help you reclaim your edges with her new haircare line, Cécred (pronounced “sacred”). The Grammy Award-winner took to Instagram earlier this week with visuals announcing the brand’s February 20 launch. 

“It has always been a dream of mine to create a haircare line,” said Beyoncé in an accompanying statement. “That’s why I’m so proud to share Cécred, which celebrates and honors the wisdom of our hair.”

[SEE ALSO: EXCLUSIVE: Celeb Hairstylist Kim Kimble Dishes On Beyoncé’s Impact On Black Hair]

The brand, which focuses on healthcare and hydration, is also geared for all hair textures. A second round of visuals for the brand dropped showing models their kinky curls popping, waves fluffed, blowouts laid. 

While we know the beauty business is known for big dollars, this move also makes big sense for Bey. It ties her personal hair journey growing up in her mother’s salon with her long standing impact on Black hair.

“How many of y’all know that my first job was sweeping hair in my mama’s salon,” wrote Beyoncé on Instagram last May. “I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls. I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy.”

That legacy has been apparent in all of her signature mane moments. Think Lemonade braids, cornrows, all-textured everything, the kinky curly ‘dos. Even her perfectly laid lace-fronts and blown-out tresses that never quite hit silky-straight status. 

Celeb hairstylist Kim Kimble, who was part of one of Beyonce’s Blackest hair moments — read: Lemonade — has often talked about Beyoncé’s impact on hair. 

“I think any woman who can take something that God designed for her and really make it work for her is awesome. I love the effect she has on people and I understand why. A confident, strong, Black business woman is awesome… And, doing it with confidence. That’s the battle right there.”

That’s why the internet was so divided when she debuted iced platinum blonde tresses for her “Renaissance” tour last year. Was she white-washing? 

Of course, Mama Tina Knowles quickly came to her defense — challenging folks for their  “double standard” on Blackness. “I just went and looked at all the beautiful talented Black celebrities who have worn platinum hair and it has been just about everyone of them at one time or another.”

Many also questioned whether someone who rocks lace fronts for a living should be the face of a haircare brand. Again, Mama Knowles has been at the forefront of Beyoncé’s hair care journey. For years, she has been giving us sneak peeks of Beyoncé’s nearly waist-grazing “au natural” tresses.

Now, Beyoncé is finally adding her thoughts to the conversation. “I’m excited that you are now a part of this community and can help to build an intimate and powerful space where we can share our journeys, our hair secrets and protect all things sacred.”