Launched in 2017, Sadiaa Black Beauty Guide is a 360-degree Black beauty ecosystem featuring the U.S.’ premier searchable directory of Black-owned brands, along with news, resources, interviews, and more.
The State of Black Beauty
Black women outspend every demographic in beauty — spending upwards of $500 billion annually— while driving markets as loyal trendsetters who are willing to spend top dollar to feed our beauty fixes. Yet, we are the least considered and the least visible when it comes to resources, product choices, services, and marketing.
The Turning Point Of Black Beauty Culture
Sadiaa was created to amplify the voices of Black beauty brands and entrepreneurs while centering Black beauty culture and buying power. Sadiaa also seeks to change the everyday discourse of how we see, celebrate, and experience Black beauty.
Platform Products
Sadiaa offers free and paid directory listings, as well as advertising options, and access to BlackBeautyWire.com, a press release service. Sadiaa also hosts the online series, “The Business Of Black Beauty,” along with mixers, bazaars, and other experiences to connect, educate and empower beauty entrepreneurs.
