Products

Torrei Hart To Launch Natural Hair Care Line ‘Heavenly Hart’

Published on June 24, 2017

Photo Credit: Instagram/@TorreiHart

TV personality Torrei Hart is entering the beauty business with the launch of her new hair care line, Heavenly Hart. Hart partnered with Nzuri Hair and Wellness to create the brand aptly named after her daughter. In a statement, she said developed the line to help naturalistas “create healthier, stronger and more manageable hair” without harmful chemicals that often damage natural hair patterns and textures.

The lineup includes a hydrating shampoo and conditioner, moisturizing milk, loc and braid spray, stimulating hair growth oil sheen and a restoration masque. The entire line is sulfate- and paraben-free

“Partnering with Nzuri is an amazing opportunity,” said Torrei in a press release. “They make wonderful products for women with natural hair, all while providing education on how to maintain their gorgeous manes. This partnership is made even more meaningful because it is inspired by my beautiful daughter.”

Heavenly Hart will be available for purchase beginning July 4 at hairvitaminstore.com.

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Related Topics:hair products, Heavenly Hart, natural hair care, Nzuri, Nzuri Hair and Wellness, Torrei Hart

Stephenetta (isis) Harmon

Stephenetta Harmon is a Black beauty editor, curator, and digital media and communications expert who builds platforms to celebrate the power, impact, and business of Black beauty. Prior to founding Sadiaa Black Beauty Guide, she served as editor-in-chief for the MN Spokesman-Recorder and digital media director for Hype Hair. Find her at stephenetta.com.