Beyoncé Is Relaunching Ivy Park With Adidas Partnership

While Beyoncé fans have been dying for some new music, she is holding us down with the next best thing, an athleisure collection. Queen Bey is officially relaunching her beloved Ivy Park line thanks to a clutch partnership with Adidas.

In a recent announcement, both Bey and Adidas revealed that she will be creating lifestyle and performance apparel and signature shoes along with her personal fitness collection.

“This is the partnership of a lifetime for me,” Beyoncé said in a statement. “Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to relaunching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

Beyoncé first introduced Ivy Park in 2017 with Topshop frontman Phillip Green. After news of racial discrimination and sexual harassment broke, Beyoncé cut ties and made history as the first Black woman to own an athleisure brand. With this new partnership, Queen Bey will maintain 100% ownership of her brand.

“Beyoncé is an iconic creator but also a proven business leader, and together, we have the ability to inspire change and empower the next generation of creators,” said Eric Liedtke, Adidas Global Brands executive board member.