Business Resources
Mayvenn Launches $2M #SaveTheSalon Campaign To Support Stylists
The campaign will provide provide $500 to up to 4,000 stylists across the country.
As the pandemic continues to wreak havoc on the livelihoods of nations across the global, beauty businesses continue to suffer in unprecedented ways. With mandatory closures, most salons have lost their entire income stream. And, even as some salons attempt to reopen, everything about doing hair and providing personal services is impacted by social distancing.
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Mayvenn is the latest company to jump on board to help out salons and barbershops across the country. The Black-owned hair company and technology platform was created to empower hairstylists in the African American community. Through its platform it has helped stylists boost their income by selling hair products and increasing their client base. Now that their income has dried up, Mayvenn has launched a $2M #SaveTheSalon campaign to provide relief to thousands of stylists.
“We recognize the overall cracks in our economic systems often put Black stylists into vulnerable positions, with or without COVID-19. Mayvenn is exploring not only how to support stylists in this difficult moment, but to be a better partner in the long term,” said Diishan Imira, Mayvenn CEO and founder, in a recent statement. “Helping stylists is at the core of who we are and what our mission has been since day one.”
The campaign is seeking to raise enough funds to provide $500 each to 4,000 stylists. To help meet its goal, Mayvenn has garnered 10-to-1 backing from a team of supporters: Ben and Felicia Horowitz, Twitter CEO Jack Dorsey’s #startsmall, Libra/the Pritzker Family, and The Charles and Lynn Schusterman Family Foundation. That means for every $1 raised by the community, the partners will donate another $10 — up to $1M.
To get started, Mayvenn has already committed to donating $100K towards the effort and is seeking to raise another $100K through the community.
“This money is coming to them at a critical moment, and we’re asking for the support of the community to raise the rest so we can continue to provide this much-needed assistance,” Imira.
For more info or to support the campaign, head on over to gofundme.com/savethesalon.
