Gabrielle Union is back to serving up beauty boss goals with her Flawless By Gabrielle Union haircare collection. The hair diva is relaunching the collection with an 11-piece lineup focused on not just hydrating, but helping to treat, protect and style textured hair.
When she first launched in 2017, Gabrielle revealed she experienced hair loss after undergoing in-vitro fertilization and it was her longtime hairstylist Larry Sims who helped nurture and restore her tresses. This inspired her to revamp the entire collection. She partnered with Larry (and a team of chemists) to redevelop the line using his expertise in natural haircare and natural ingredients.
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“We were dedicated to developing the perfect blend of high quality, affordable products for all types of textured hair to promote flawless beauty through choice and diversity,” said Union in a recent press release.
The new 11-product lineup is infused with African shea butter, rice oil complex, biotin, lilac leaf extract, and Brazilian bacuri butter, along with coconut, Amazonian pequi, and Himalayan moringa oils to hydrate, restore, protect, and enhance hair textures.
The full range retails from $4-$10 and includes Hydrating Detangling Shampoo, 3-Minute Restoring Conditioner, Hydrating Co-Wash Cleansing Conditioner, Repairing Deep Conditioning Masque, Detangling Leave-In Conditioner, Restoring Exotic Oil Treatment, Scalp Soothing Tonic, Defining Curl Cream, Smoothing Blow Dry Cream, Shine Enhancing Heat Protection Spray, and Hydrating Curl Refreshing Spray.
“I’m proud of this collection because we were intentional about crafting a line that is versatile enough to provide solutions for all style choices,” said Sims in a recent press release. “From curls, waves, and coils, to heat styles, braids, wigs, and weaves, there is a Flawless product to support your hair’s needs for brilliance, health and beauty.”
Stephenetta Harmon is a Black beauty editor, curator, and digital media and communications expert who builds platforms to celebrate the power, impact, and business of Black beauty. Prior to founding Sadiaa Black Beauty Guide, she served as editor-in-chief for the MN Spokesman-Recorder and digital media director for Hype Hair. Find her at stephenetta.com.