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Black-Owned Beauty Brand Kaleidoscope Drops Parody Of Cardi B & Megan Thee Stallion’s ‘WAP’ Video

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Black-Owned Beauty Brand Kaleidoscope Drops Parody Of Cardi B & Megan Thee Stallion’s ‘WAP’ Video

Beauty mogul Jesseca Dupart turned up her marketing game with these colorful visuals.
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Jesseca Dupart x LaLa Milan
Photo Credit: Instagram/@darealbbjudy

Beauty brand Kaleidoscope just pulled up with the ultimate parody video. The brand, which is known for its oil drops to help women reclaim their edges, produced visuals paying homage to Cardi B and Megan Thee Stallion‘s WAP.

But instead of giving lessons on how to work it in the bedroom, Kaleidoscope founder Jesseca Dupart is dropping bars on how to get “long and healthy” hair.

For the visuals, she and friends recreate the hallway and snake scenes from the viral video, including her own version of a rainbow leopard print catsuit and oversized hair rings. She and social media star LaLa Milan also rock Cardi and Megan’s barrel curled updos — which we later learn are wigs with their own hair moment!

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R&B vet and reality tv star Kandi Burruss even makes an appearance as Jesseca raps that her oils are the answer if your “old perm got you going bald and extra short and breaking off.”

Brilliant marketing!

Press play below to get into the colorful visuals.

View this post on Instagram

🧨🧨🧨HOLD ON TO YOUR EDGES🧨🧨🧨 SO PROUD AND EXCITED TO FINALLY DROP… #LAH “LONG AND HEALTHY” by yours truly and feat @lalamilan and special BOSS guest 🙌🏽🙌🏽a parody of #WAP by @iamcardib and @theestallion . . . Get chu some #LAH “LONG and HEALTHY” hair …… just use one of our #miracledrops @kaleiodoscopehairproducts WE ARE FOUND in @target @sallybeauty thousands of beauty store and www.iluvcolors.com . you trying to get that Long and healthy💁🏽‍♀️ Add some inches to the top,🧑🏽‍🦲👉🏽💁🏽‍♀️ Get that Long and healthy 💁🏽‍♀️ It’s the miracle drops 💦 For that long and healthy 💁🏽‍♀️ #lah #longandhealthy #longandhealthyhair #khp #kaleidoscopehairproducts #miracledrops #darealmiracledrops #wapparody #anotherjudyproduction

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A post shared by Jesseca Dupart💁🏽‍♀️ (@darealbbjudy) on

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Stephenetta Harmon is a Black beauty editor, curator, and digital media and communications expert who builds platforms to celebrate the power, impact, and business of Black beauty. Prior to founding Sadiaa Black Beauty Guide, she served as editor-in-chief for the MN Spokesman-Recorder and digital media director for Hype Hair. Find her at stephenetta.com.

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