The Doux Just Added A Detangling Must-Have To Its ’90s-Inspired Lineup

Maya Smith’s The Doux (pronounced The Do) just pulled up with another haircare must-have minted with its signature retro vibes.

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The Black-owned haircare brand’s latest offering is WOAH — a deep conditioning mask designed especially for low porosity kinks and curls (though billed for all hair types). Founded by Atlanta-based hairstylist Maya Smith, the haircare brand has amassed a cult following for providing salon-quality ingredients to moisturize, protect and grow healthy hair.

WOAH is no exception. It is infused with argan, grapeseed, moringa, rosehip, and coconut oils along with aloe and green tea to help hydrate and improve elasticity to prevent breakage. It’s also designed to help repair cuticle damage and provide the slip you need to melt away knots.

The WOAH comes in 8oz and 16oz jars and is available exclusively at The Doux. Press play below to see it in action.