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Bevel’s New ‘Created For Kings’ Campaign Is A Love Letter To Black Men
‘Black man, you are seen. You are loved. You are a King.’
Men’s grooming brand Bevel just launched a new campaign serving up the ultimate love letter to Black men. “Created For Kings” kicked off with a 30-second short narrated by New York Times best-selling author and NAACP Image Award Winner, Jason Reynolds, celebrating the greatness of Black men with the overarching message that “we see you.”
“Dear Black man, we see you doing your best every day to survive. To thrive despite the challenges you face… Trying to succeed in a world that doesn’t always recognize your greatness… We are here to support you, uplift you, help you show up at your best every day, and remind you that you are a King...
The visuals complement the message with uplifting images of of Black men from all walks of life – fathers, husbands, partners, entrepreneurs, and workers — being great.
The new segment was produced by Black-owned and operated Creative Theory, which recently named one of Ad Age “Agency of the Year” winners.
“As an agency, we work with brands who see value in our community,” said Creative Theory co-founder Gary Williams, Jr. in a press statement. “Bevel has been one of the brands since the beginning who came with real perspective, understanding, and attention to the Black male experience.”
Bevel, a Black-founded and Black-led company, has gained renown for its continued to commitment to showcase and celebrate Black men and provide educational and mental health resources to underserved communities.
“Bevel takes great pride in playing a lead role in shaping the narrative around Black men,” said Tia Cummings, VP of Marketing for Bevel’s parent company, Walker and Company, who wrote the script. “It is our hope that this campaign will help drive a greater appreciation for the diversity, strength, and beauty of Black men, and serve as a point of pride for the Black community as a whole.”
Press play below to watch the empowering visuals.
Starting December 1st, Bevel invites you to participate in the “Created for Kings” campaign by sharing your own images and stories of Black men at their best. Celebrate the Kings in your life by tagging @bevel and using the #WeSeeYou👑 across social media. Remember, a true King is measured not in accolades, achievements or material possessions, but in how he chooses to show up in the world, spread love and lead by example, especially in the face of adversity. For more information on Bevel or the “Created for Kings” campaign, visit getbevel.com/kings or follow Bevel on Instagram.
