Beauty

Pat McGrath Launches Limited Edition ‘Crimson Couture’ Lip Kit

Published on January 8, 2021

Pat McGrath X Crimson Couture Kit — Photo courtesy brand

Get ready to paint the town red — or at least your lips — with Pat McGrath’s newest must-have lip duo. Known as the “mother of makeup” in the beauty industry, McGrath is making red the new red with her new Crimson Couture Lip Kit featuring a deep ruby red PermaGel Ultra Lip Pencil and creamy MatteTrance Lipstick in a new limited edition shade dubbed ELSON 3.

The beauty boss launched Pat McGrath Labs in 2015 after gaining a cult following from her runway and editorial work and makeup magic on such beauty icons as Naomi Campbell and Rihanna.

Her aim, she said, is to ensure her luxury line is “universally flattering and tested—rigorously—on women of all complexions.”

The Crimson Couture Lip Kit ($55) dropped today and is available online here. Use code CRIMSON10 to save 10%.

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Related Topics:Black-owned beauty, Black-owned business, Crimson Couture Lip Kit, pat mcgrath, Pat McGrath Labs

Stephenetta (isis) Harmon

Stephenetta Harmon is a Black beauty editor, curator, and digital media and communications expert who builds platforms to celebrate the power, impact, and business of Black beauty. Prior to founding Sadiaa Black Beauty Guide, she served as editor-in-chief for the MN Spokesman-Recorder and digital media director for Hype Hair. Find her at stephenetta.com.