Celebs
Janelle Monae’s Hairstylist Is The New Face Of Goody
Nikki Nelms, aka the ‘Hair MacGyver,’ has been tapped as the brand’s first-ever celeb ambassador.
Celeb and editorial hairstylist Nikki Nelms has earned a cult following — and critical acclaim — for her hair innovations with such marquis celebs as Janelle Monaé, Zoe Kravitz, Solange, Yara Shahidi, and Jurnee Smollett. Known as the “MacGyver” of hair, she has consistently served up sculptural masterpieces and cutting-edge looks that have had us trying to figure out how to accessorize our tresses with everything from googly eyes and piping to wooden beads and door-knocker earrings.
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Now, Nelms is serving face as the first-ever celebrity stylist ambassador for hair accessories giant Goody.
“Hair is a powerful form of self-expression and inner confidence,” said the brand while announcing the new partnership. “Nelms is the rare stylist who can translate her artistry into straightforward tutorials that showcase how, by using the right tools and products, women everywhere can elevate their styling game.”
“As a hair artist, my clients are my muses and creativity is my signature,” said Nelms in a recent statement. “When I design looks, I need to know that the products in my kit will serve my vision without compromising performance. I am so excited to partner with the brand, because I know that ‘If I can dream it, I can create it’ with Goody accessories and tools.”
Goody’s hair accessories include everything from elastics and brushes to barrettes and clips, along with collections like Total Texture which offers up brushes and tools specifically for kinky, curly and coil hair.
“Goody is not just a trusted staple in everyone’s hairstyling routines, it’s also an innovative category leader, developing products based on the latest fashion, pop culture and lifestyle trends. Nikki is the perfect partner to showcase how, with quality tools, there are no limits to your creativity,” said Marina Binichis, Global Executive Vice President Marketing & Innovation at Beauty by Imagination. “We look forward to collaborating with Nikki,” Binichis added, “as well as gaining her insight into what’s next – from the catwalk to the sidewalk – given her perspective as one of the top celebrity and editorial hairdressers working today.”
We can’t wait to see what kind of hair magic she comes up with next!
