Justine Skye Named Face Of It’s A 10 Haircare

R&B songstress Justine Skye has been tapped as brand ambassador for Latina-owned It’s A 10 Haircare. The beauty, who has long been known for her popping curls, will rep the brand’s new Coily Miracle Collection designed especially for curly, coily, and kinky hair types.

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The five-piece collection includes a Hydrating Shampoo, Leave-In, Curl Cream, Hair Mask, and Gelled Oil all formulated to nourish and hydrated textured tresses.

The new partnership comes fresh off the heels of Skye’s new album release, “Space and Time.” As the brand’s first-ever celebrity brand ambassador, she will serve as the face of the brand for all in-store displays as well as for social media campaigns on TikTok and Instagram showing how she uses the products in her own routine.

“I am so excited for the opportunity to work with It’s A 10 Haircare to launch their new Coily Miracle collection. I had always been a fan of their products, and loved that the company is run by such a powerful female business mogul like Carolyn Aronson,” said Skye in a recent release. “When Carolyn shared that she was launching a collection specifically targeted towards my hair type, that was a wrap – I had to get involved. It was just the perfect fit.”

Aronson agreed. “She truly embodies what It’s A 10 Haircare is all about – she is young, fun, and energetic, and her passion for the brand is truly the cherry on top,” said Aronson of the partnership with Skye. “As a Latina and a naturally curly-girl myself, it was important for me to find somebody who represented this collection and the consumer who we made this product line up especially for.”

The collection retails between $19.99 to $39.99 and is available in-store at ULTA and Sally Beauty stores and online at itsa10haircare.com.