Rihanna’s Savage X Fenty Is Opening First-Ever Retail Locations

It may not be a new album, but Rihanna’s latest drop is sounding like music to her fashion fans. The Bajan baddie is opening up Savage X Fenty retail stores in five different cities.

[SEE ALSO: Rihanna Just Hit Billionaire Status Thanks To Her Fenty Empire]

“2022, we coming in HOT,” the singer captioned in an Instagram post. “We bout to bring you a whole new #SavageXFenty experience with the launch of our brick-and-mortar retail stores! can’t believe it’s actually that time, and I can’t wait for you to have this experience irl….”

The lingerie brand will launch its flagship store in Las Vegas later this month. Other locations are being planned for Los Angeles, Houston, Philadelphia, and Washington, D.C.

“On the heels of the brand’s incredible growth since first launching in 2018, this new direct-to-consumer experience is the next step to bringing a fuller expression of the brand to consumers in key markets,” shared the company in a press release.

The Savage X Fenty brand has boomed with a loyal fan base with a focus on representation and inclusive-sizing for diverse body types, and now iconic fashion show performances designed to “bring out the baddie in everybody.”

The expansion is a logical move for the brand which earned a $1 billion valuation last year. After testing pop-up locations throughout the county, the brand’s chief marketing and design officer, Christiane Pendarvis, shared the possibility of physical stores. She also said the brand was exploring options in Europe.

Rihanna, herself, hit billionaire status with her retail empire, including Savage x Fenty, Fenty Beauty, and Fenty perfume.