Storm Reid just took her blonde ambitions to a whole new level. The beauty took to Instagram to show off a lusciously lifted blonde ‘do for her latest Dark and Lovely promo. Reid was named ambassador for the brand last November.
The actress and producer first debuted choppy blonde cut last September and now calls herself an “experimental blonde.” Her newest iteration comes courtesy of celeb hairstylist Kendall Dorsey who used Dark and Lovely Uplift Bleach Kit for the striking stunning look, which featured a rooted center part and bone straight tresses.
The new kit features a patented, two-part system designed to lift hair up to eight levels, from Black to copper blonde to platinum without breakage. It also promises to keep your natural hair texture with a curl-safe technology and encapsulated oils to help keep hair from drying out.
“This has already become an absolute must-have in my beauty arsenal,” said Reid in a recent release. “What I really love is that I can actually use it to keep my hair looking amazing from home.”
The Dark & Lovely Uplift Bleach Kit retails for $8 and is available at Walmart.
Stephenetta Harmon is a Black beauty editor, curator, and digital media and communications expert who builds platforms to celebrate the power, impact, and business of Black beauty. Prior to founding Sadiaa Black Beauty Guide, she served as editor-in-chief for the MN Spokesman-Recorder and digital media director for Hype Hair. Find her at stephenetta.com.