Black Beauty Room
Sadiaa Black Beauty Guide To Host Inaugural Black Beauty Room & Awards
The one-day event will celebrate Black beauty culture with a fireside chat, mini fashion show, and presentation honoring Black luminaries in the beauty industry on August 27, 2022.
Sadiaa Black Beauty Guide, a directory and news platform created to amplify the voices of Black beauty brands and entrepreneurs, will host its first-ever Black Beauty Room & Awards on August 27, 2022.
The one-day celebration will feature a fireside chat on Black beauty perceptions and impact, along with a mini fashion show and bazaar featuring Black-owned beauty vendors. In addition, the event will honor regional and national Black luminaries in the beauty industry who exemplify what it means to redefine and nurture Black beauty.
The Black Beauty Room & Awards is also the culminating event for the first-ever National Black Beauty Week, August 21-27. Sadiaa Black Beauty has declared the third full week in August to be an annual week dedicated to changing how the world sees, celebrates, and experiences Black beauty.
“I am so excited for this opportunity to help center and celebrate the cultural, political, and economic impact of Black beauty in America and beyond,” said Stephenetta (isis) Harmon, founder of Sadiaa. “We know the statistics: Black consumers over-index every demographic in beauty while driving markets as loyal trendsetters.
“Yet, our Black buying power and influence do not correlate with how we experience beauty and are perceived in the beauty industry — whether as consumers or brand owners. Our demographic is the least considered, least visible, and first to be discarded. The Black Beauty Room & Awards was created to put us first, as we honor our fellow changemakers and drive conversations and connections celebrating Black beauty voices.”
The Black Beauty Room & Awards is presented in partnership with Legacy West, the largest business and cultural district and lifestyle center in North Texas, as part of its 2022 Black Business Month activations.
2022 Black Beauty Room & Awards will take place August 27, 2022 from 1pm to 4pm CT at the Rennaissance Dallas Hotel in Plano, TX.
For more information, visit sadiaa.com/blackbeautyroom.
