Hair
LSU Basketball Champ Angel Reese Stars In Mielle Organics’ First-Ever Ad Campaign
The brand ambassador is part of Mielle’s efforts to ‘create space for beauty in sports.’
LSU women’s basketball champ & Espy winner Angel Reese is known for making bold moves on and off the court. She’s even earned the nickname “Bayou Barbie” for her always on-point nails, lashes, and, of course, laid edges. So it only made sense that Mielle Organics tapped the Espy for its first-ever ad campaign aimed at celebrating the royalty of Black women.
In the new campaign, “From One Queen To Another,” Reese reigns supreme as “Queen of the Court” alongside brand founder Monique Rodriguez and other textured hair beauties representing a range of kinks, curls, and blown out ‘dos.
“As the Bayou Barbie, I love to look my best on and off the court! It can be difficult maintaining my hair as an athlete and student with a tight schedule, but Mielle has always been there for me,” said Reese in a press statement. “Mielle is part of my daily haircare routine, so I want to share with my fans what I’ve been using to keep my hair healthy.”
Reese has frequently commented on being “unapologetically” authentic, on and off the court. “All year, I was critiqued about who I was,” she said. “I don’t fit in a box that y’all want me to be in. I’m too hood. I’m too ghetto. But when other people do it, y’all say nothing. So this was for the girls that look like me, that’s going to speak up on what they believe in. It’s unapologetically you.”
Mielle’s campaign was inspired by Reese and other Black women athletes to celebrate the beauty of sports — and how women of color can maintain healthy, statement-making hair while dominating their fields. This includes groundbreaking partnerships with the WNBA as its first textured hair partner and Howard University’s swimming and diving team. The multi-year partnerships include free products for players and coaching staff, exclusive sponsorship rights, and on-site activations for Homecoming and beyond.
“At the brand’s core, Mielle is the leader in the hair care industry not just in sales, but through the brand’s commitment to empowerment and sisterhood, said Mielle president Omar Goff. “In the nearly 10 years since launching, we have seen the power of this community, and we will continue to harness that passion to uplift our queens and make impactful changes in the beauty and sports industries and beyond.”
Mielle will also release a limited-edition “Queen of the Court” bundle ahead of Reese’s season tip-off in November. The bundle will feature Reese’s haircare must-haves, including Mielle Pomegranate & Honey’s shampoo, conditioner, leave-in conditioner, and edge gel, along with Mongongo Oil Thermal Heat Spray, Rosemary Mint Oil, and a limited-edition edge scarf.
Press play below to watch the first commercial from the campaign.
