“The Color Purple,” “Black Lady Sketch Show,” and “Air” are among the 14 television shows and films getting up-front shine from the 2024 NAACP Image Awards for their behind-the-scenes glam work.
This marks just the second year in the awards’ 55-year history that magic makers in costume design, makeup, and hairstyling categories are making it center stage. The NAACP debuted the categories in 2022, just one year after honoring famed “Black Panther” costume designer, Ruth. E. Carter, with the inaugural Vanguard Award for Costume Design.
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“We actually are working it out for the actors behind closed doors, we are image makers,” said Carter during her awards speech at the time.
The Impact
The NAACP announced the new categories immediately following Carter’s speech. The move reflected an industry-wide call for more visibility and representation behind the screen, including hiring and the ever-looming hurdles to join unions. We also know that having Black creatives behind the scenes helps not only build more authentic looks and production worlds, but can also better help drive storylines.
For example, each season of “Black Lady Sketch Show” features more than 200 characters and they never repeat a hairstyle in season, said creator Robin Thede.
“It’s the magic of Black women. It’s the magic of Black hair. It’s the magic of Black artistry, and Shavonne Brown is a master at that,” said Thede in a recent interview.
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Similarly, hairstyling in “The Color Purple” was not only period-appropriate, it helped capture each character’s — especially Celie’s — growth.
“She became more independent and opinionated, which led to her hairstyles evolving into more fashionable, creative, and appropriate looks for that time,” explained Lawrence Davis, the hair department lead for the movie.
And, of course, Black beauty creatives aren’t just confined to Black productions. Charlese Antoinette Jones‘ work as costume designer for “Air” gave us full-on ’80s flair with sourced and recreated Air Jordans, tracksuits, and shoulder-padded everything.
Scroll down to see the complete list of 2024 NAAP Image Award nominees for Costume Design, Hair, and Makeup.
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The Nominees
Outstanding Costume Design (Television or Film)
Charlese Antoinette Jones – “Air” (Amazon/MGM Studios)
Dierdra Elizabeth Govan – “I’m A Virgo” (Amazon/MGM Studios)
Stephenetta Harmon is a Black beauty editor, curator, and digital media and communications expert who builds platforms to celebrate the power, impact, and business of Black beauty. Prior to founding Sadiaa Black Beauty Guide, she served as editor-in-chief for the MN Spokesman-Recorder and digital media director for Hype Hair. Find her at stephenetta.com.