Sadiaa To Host ‘Black Beauty Exchange’ As Part Of ‘Realizing The Dream Expo’ In Dallas

Sadiaa has partnered with Don’t Believe The Hype Foundation (DBTHF) to present The Black Beauty Exchange, a vibrant celebration of Black beauty and culture. This exciting activation is part of DBTHF’s annual Realizing The Dream: Healthy Living Expo, taking place this Monday (January 20) at the African American Museum of Dallas.

The “Black Beauty Exchange” will showcase a curated lineup of emerging Black-owned beauty brands, including Allure Faces By Nikki, ChaNailed, CourDiva’s, Joi’s Hair and Body Butter, Mattie’s Bonnets, and MEZAI. The event will also feature live beauty tutorials, product showcases, and insightful discussions exploring the influence and transformative power of Black beauty. Special guests include beauty boss Kaye Flewellen and makeup artist Nikki Reece.

Attendees will receive a Black Beauty Passport, a guide to help them navigate the event while unlocking access to exclusive giveaways and prizes from such brands as Be So Selfish, Black Girl Vitamins, and KISS.

“The Black Beauty Exchange is more than a celebration of beauty—it’s a celebration of Black creativity, culture, and excellence,” said Stephenetta (isis) Harmon, Sadiaa founder. “We are excited to be back out in Dallas, shining a spotlight on the brilliance of Black-owned beauty brands and the transformative power of Black beauty.”

The Realizing The Dream: Healthy Living Expo, now in its 9th year, is dedicated to fostering health, wellness, and empowerment in the Black community. This year’s partnership expands the Expo’s mission by highlighting the artistry and cultural heritage of Black beauty.

“’Realizing The Dream’ has always been about uplifting and empowering our community,” said Cheryl Smith, DBTHF founder and publisher, Texas Metro News. “Partnering with Sadiaa to present ‘The Black Beauty Exchange’ allows us to further celebrate the richness of Black culture while emphasizing the importance of wellness, beauty, and self-expression. 

“We are thrilled to bring this unique experience to life as we continue our long standing relationship with the African American Museum of Dallas during such a meaningful occasion.”

Realizing The Dream: Healthy Living Expo takes place Monday, January 20, 2025 from 10 am to 4 pm at the African American Museum of Dallas, located at 3536 Grand Ave, Dallas, TX 75210. 

The Black Beauty Exchange will be a special activation in one of the upper gallery rooms.

For more information, visit sadiaa.com/bbe.