Beauty

GloRilla Named New Face Of Rihanna’s Entire Fenty Empire

The rapper is now the first-ever joint partner of RihRih’s beauty, hair and fashion collections.

Published on February 4, 2025

Photo courtesy brand

Get ’em Glo! GlorRilla is making beauty moves in a sweet new deal with Rihanna and her Fenty empire. The Grammy-nominated rapper is now the face of all of Fenty’s beauty and fashion imprints. This makes her the first-ever joint face to shine across Fenty Beauty, Fenty Hair, Fenty Skin, and Savage X at one time.

Her first campaign, “Glo Up Close,” is showcasing new drops from Savage X Fenty along with signature must-haves from the beauty collections. For the drop, rapper is rocking Savage X Fenty’s Puff Cherries demi bra and bikini, with a flawless face courtesy of the brands Soft Lit foundation, Gloss Bomb Stix, Side Stick and Controlling Type edge control.

Photo courtesy brand

“This spring season is all about celebrating confidence, boldness, and embracing your glow,” said GloRilla in a press statement. “I’m beyond excited to be the first-ever joint partner for Fenty brands for Spring 2025! Rihanna has always been such an icon and inspiration and being chosen to represent her vision across Savage X Fenty and Fenty Beauty is an honor.”

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A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty)

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Related Topics:Black-owned beauty, Black-owned beauty brand, Black-owned clothing, Fenty, GloRilla, Rihanna

Stephenetta (isis) Harmon

Stephenetta Harmon is a Black beauty editor, curator, and digital media and communications expert who builds platforms to celebrate the power, impact, and business of Black beauty. Prior to founding Sadiaa Black Beauty Guide, she served as editor-in-chief for the MN Spokesman-Recorder and digital media director for Hype Hair. Find her at stephenetta.com.