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Ciara Teams Up With Dove To Help Women Drop Their ‘Skinhibitions’
Ciara shows us how to 1-2 step into celebrating beauty, body, and confidence through every stage.
From chart-topping hits to statement-making style, Ciara has always delivered beauty, hair, and body goals — especially through the ups and downs of pregnancy and motherhood. But, what makes her stand out now, as a mom of four, is her honesty about the journey: the baby weight, the stretch marks, and the choice to embrace self-love instead of chasing a snap-back.
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Instead of hiding, Ciara has leaned into self-care, movement, and embracing her skin exactly as it is. That’s the energy she’s bringing to a new partnership (and a cute new bop) with Dove,
The GRAMMY award-winning artist teamed up with the beauty brand to release a reimagined version of the childhood classic “The Hokey Pokey,” where she encourages women to drop their “skinhibitions” and celebrate the beauty of their (supposed) flaws.
According to recent report, 76% of women avoid wearing clothes that show uneven skin. Those insecurities shape daily choices, from skipping the beach to layering clothes.
“Partnering with Dove to remix ‘The Hokey Pokey’ has been powerful—not just as an artist, but as a woman and a mom,” said Ciara. “Having been in the spotlight for most of my career, I’ve felt the pressure to hide things like stretch marks or uneven skin. But over time, I’ve learned confidence is about embracing, loving, and caring for your skin.”
“Dove’s mission has always been to turn beauty into a source of happiness and confidence, not anxiety,” said Bérengère Loubatier, Senior Global Brand Vice President for Dove Hair and Skin Care. “With Ciara and this joyful anthem, we want every woman to feel empowered to let go of her skinhibitions.”
Press play below to watch her werk.
