Beauty

Beauty Forecast: Probiotics Cosmetics Market To Reach $418M By 2027

Published on December 22, 2020

African American woman with glowing skin — Photo Credit: Getty

Probiotic cosmetics are becoming big business for beauty brands. A new report by Grand View forecasts the category to grow 6.5% to $418M annual sales by 2027.

Brands and consumers are becoming increasingly aware of the benefits of microbiome-based cosmetics for skincare, with millennials at the head of the pack. While probiotics are typically used to help restore the body’s natural flora in the gut, dermatologists are touting their ability to help to restore and balance out the skin, as well.

This includes helping to address several skin-related issues, including cystic acne, anti-aging, and even skin cancer.

While the report shows that skincare will hold the largest share, it also estimates hair care will be the fastest-growing segment to address issues like eczema, oiliness, and psoriasis.

Expect to see more and more brands jump into the mix with creams, serums, masques, and cleansers. Many Black-owned beauty brands are already in the market. Mielle Organics and Nancy’s Kitchen with their rice water-infused hair offerings, as well as Iyoba and its probiotic deodorant, and Hyper with a brightening skin serum.

Read the full report here.

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Related Topics:Black business, probiotics, probiotics cosmetics

Stephenetta (isis) Harmon

Stephenetta Harmon is a Black beauty editor, curator, and digital media and communications expert who builds platforms to celebrate the power, impact, and business of Black beauty. Prior to founding Sadiaa Black Beauty Guide, she served as editor-in-chief for the MN Spokesman-Recorder and digital media director for Hype Hair. Find her at stephenetta.com.