DJ Khaled Just Launched His Own CBD-Infused Men’s Grooming Collection

DJ Khaled is now in the beauty game, y’all. The music mogul just dropped BLESSWELL, a new CBD-infused grooming line for men, named after his “live well, love well, bless well” mantra. And, it’s everything you would expect from the newly minted wellness guru. His debut collection features six must-have offerings for whole body self-care, including a lathering body wash, shave cream, blue charcoal mask, face scrub, moisturizer, and conditioning beard oil.

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CBD has gained popularity in the beauty world for its anti-inflammatory properties, along with its ability to protect skin from the sun, improve elasticity, reduce redness, and even prevent breakouts. In addition to being infused 300mg of 100% U.S. grown and processed CBD, the collection features natural ingredients like watermelon seed and argan oils for the beard, calendula and willowbark for cleansing, and witch hazel, chamomile, arnica and green tea for the skin toning and soothing.

DJ Khaled shared that his own pursuit for wellness helped inspired the brand. “Aside from love and family, health and wellness are our greatest blessings. That’s the key,” he said in a recent statement. “Reflecting on my quest to a better mind and body, I found my daily habits to have the most impact on my overall outlook of life. I created BLESSWELL to provide men with an at-home CBD grooming solution that allows them to put their game face on, build their confidence and get their mind in the right zone.”

Khaled partnered with Endexx Corporation to produce his eco-friendly and sustainably sourced brand, And, of course, Khaled created and voiced his own three-part guided meditation series to go with the collection. You can cop the first part for free and the other two with any BLESSWELL purchase.

The lineup retails from $15 to $26 and is available now on his website.