Hair
CURLS’ Blueberry Bliss Collection Is Now Available At Ulta
This is just the latest beauty boss move for the award-winning brand for textured hair.
CURLS is making it even easier to get your hands on its ever-popular Blueberry Bliss Hair Growth Collection. The all-natural, organic product line for textured hair is now lining the shelves of Ulta Beauty stores nationwide.
[SEE ALSO: Mahisha Dellinger Launches Academy To Empower 25,000 Black Women Entrepreneurs]
The launch features some of the brand’s top sellers, including Aloe & Blueberry Juice Curl Moisturizer, Blueberry Bliss Reparative Hair Mask, Blueberry Bliss Reparative Hair Wash, Blueberry & Mint Tea Hair Growth & Scalp Treatment, and Blueberry Bliss Repair & Grow Curl Sculpting Mousse. The brand’s Blueberry Bliss Leave-In Conditioner and Blueberry Bliss Curl Control Jelly will also be available in upgraded 12-ounce sizes exclusively at Ulta.
CURLS’ berry-infused collection has become a cult fave for brand fans for its sweet-smelling formula, packed with certified organic blueberry extract, aloe leaf juice, and chamomile extract to help repair, protect, and grow damaged tresses.
This is the latest boss move for brand founder Mahisha Dellinger who partnered with Beauty By Imagination earlier this year to expand her brand’s reach. Worth an estimated $15 million, CURLS has seen a 30% increase in sales and expanded its reach to seven new countries with a dozen new retailers over the past year.
The products retail for $12-$15 each and are available now at Ulta Beauty stores or online at ulta.com.
