Wellness and lifestyle brand Body Complete Rx just landed at Vitamin Shoppe with a history-making launch. It is now the first Black woman-owned brand to launch in the weight loss category with its plant-based TRIM collection.
The plant-based, vegan weight management system includes two all-natural drops and supplements to help customers “power-up and slim down.” The Boost Metabolism Drops ($50) are made with African mango and natural herbs rhodiola, maca and astragalus to help rev up the metabolism, while the Renew Energy Drops ($40) help increase energy naturally with Vitamin B complex, including riboflavin, niacin, and vitamin B12. The all-natural Control Appetite Suppressant Capsules ($40) are designed to curb cravings.
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“We are so excited to be launching at one of the top retailers of nutritional supplements in the country because it’s a true testament to the efficacy of our brand and products,” said Samia Gore, Body Complete Rx (BCRX) founder and CEO. “As the first and only Black female-owned brand in The Vitamin Shoppe’s weight management category, I am excited to make these wellness products more accessible to customers across the country and support their journey towards well-being.”
Gore founded BCRX in 2017, turning her own self-care and wellness journey into a holistic movement, grossing more than $10 million in sales. Today, she has a full range of plant-based, vegan nutritional supplements and products to empower customers to take a holistic approach to healthy living. The brand also has four other product lines designed to improve energy, skin health, and nutrition. THRIVE, which offers multivitamins; GLOW for the skin with vitamin C serum and collagen-boosting powder; PERFORM, a pre-workout powder; and NOURISH, vegan protein powders.
Body Complete Rx will be available in more than 700 Vitamin Shoppe retail locations and online beginning August 1. For more info, visit bodycompleterx.com.
Stephenetta Harmon is a Black beauty editor, curator, and digital media and communications expert who builds platforms to celebrate the power, impact, and business of Black beauty. Prior to founding Sadiaa Black Beauty Guide, she served as editor-in-chief for the MN Spokesman-Recorder and digital media director for Hype Hair. Find her at stephenetta.com.