Brand Quickie: Urban Hydration Naturals Focuses On Food-Based Hair And Skin Care

With almost 10 years in the industry, Urban Hydration Naturals has shaken up the industry with its food-based spa-inspired skincare — and, recently, haircare — lines.

Founders Psyche and Vontoba Terry are dedicated to producing natural products that families can feel safe using.

The brand’s first haircare offering packs the nourishing (and moisturizing) benefits of coconut, avocado and argan oils and is 99.9% naturally-derived.

It includes a sulfate-free shampoo, a two-in-one conditioner that can act as a deep conditioner, leave-in conditioner, defining curl cream,  daily moisturizer  and a curl defining gel.

Free of toxins and chemicals , the six-piece lineup is designed to help protect colored tresses, hydrate and restore curl patterns and treat damage from dyes, heat and manipulation.

Urban Hydration Naturals is also strong in the skincare game, with a slew of body washes, face and body scrubs and salt soaks.

For more information, visit urbanhydration.com.