Business Resources
Google Pledges $340 Million In Ad Credits To Small & Medium-Sized Businesses
The ad credits will be given to existing ad accounts within the next few months.
Great news for businesses that use Google Ads. The search engine behemoth has pledged $340 million in ad credits to small- and medium-sized businesses.
[SEE ALSO: Financial Resources To Help You Get Through This Coronavirus Pandemic]
The free ad credits will appear in Google Ads accounts within the next few months and can be used at any point until the end of 2020. The credits will be able to be used on all Google Ads platforms, including search, display and YouTube.
Note, the ad credits are for existing advertisers that have been active since January 1, 2019.
No word, yet, on how much each account will get — or how it will be calculated.
The credits are part of a pool of more than $800M in financing and credits Google has committed to supporting businesses, educators and individuals affected by coronavirus pandemic. This includes $250 million in ad grants to the World Health Organization (WHO) and more than 100 government agencies, $200M to NGOs and financial institutions to help provide small businesses with access to capital, and $20M to Google Cloud credits for academic institutions and researchers.
