Rihanna has been GIVING epic maternity fashion since debuting her belly bump last month. Her appearance for her Fenty Beauty launch in ULTA stores on Saturday was no exception. The mom-to-be sparkled in a custom silver Coperni mermaid with a long sleeve, cross-banded bandeau top and column skirt.
And like her belly, her Fenty Beauty empire is expanding! The ground-breaking beauty brand is now available at more than 1,300 Ulta in-store locations and online.
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That means can shop the entire collection at both Sephora and Ulta, including the brand’s now-iconic Pro Filt’r Soft Matte Longwear Foundation and Killawatt Freestyle Highlighter, along with new launches like the Fenty Icon Refillable Lipsticks.
The beauty brand made history when it debuted in 2017 not just because of Rihanna, but because of its inclusivity and purpose-driven marketing to make women of all colors and cultures feel seen, heard, and beautiful through diversity in shades (and in-store availability) and visibility in marketing.
“I created Fenty Beauty with a global vision in mind, and that vision transcends everything from our shade ranges and products to where and how people can shop the brand,” said Rihanna in a recent press release. “I want everyone to truly be included and Ulta Beauty’s amazing community shares the same passion for beauty that I do.”
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Of course, you can still shop the Fenty line at Sephora.