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Welcome To Ivytopia: Beyoncé Unveils New Adidas X Ivy Park Collection

Celebs

Welcome To Ivytopia: Beyoncé Unveils New Adidas X Ivy Park Collection

The new collection lands July 21.

Ivy Park X Adidas 'Ivytopia'
Photo courtesy Ivy Park

Beyoncé is in full-on takeover mode. After sending fans into a frenzy with a new single (and new album announcement), she is now stepping on necks with a new Ivy Park drop. The “Break My Soul” singer gave us a first look at at the Ivytopia collabo with Adidas that is all about escaping to our own “personal nirvana.”

[SEE ALSO: Cidney Morrer Is Serving Up Beyoncé-Approved Whole Body (And Skin) Care]

The new drop offers up a futuristic fashion drip of texture, floral prints, mesh, and vibrant gemstone hues. The color palette alone is enough to get us excited about high-stepping through the summer in a mix of body-hugging and free-flowing, oversized silhouettes, swimwear, activewear, and sneakers. And, of course, there’s a 14-piece kids’ collection for whole family slay.

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Ivy Park X Adidas 'Ivytopia'
Photo courtesy Ivy Park

“By blending natural and organic elements with futuristic details and shapes, the IVY PARK design language evolves to another world,” shared the brand in a recent statement. “The collection’s unique fabrics are amplified through lines and cuts that are abstract, yet flattering.”

Ivy Park X Adidas 'Ivytopia'
Photo courtesy Ivy Park

With a full fashion takeover, Bey has enlisted some of our fave models, including Joan Smalls, Adut Akech, and Alva Claire to strut and pose for the new campaign.

Ivy Park X Adidas 'Ivytopia'
Photo courtesy Ivy Park

The Adidas x Ivy Park Ivytopia collection features 63 different offerings, including leggings, a hooded duster, joggers, and jumpsuits, along with brim hats, a fanny pack, and four new sneakers/shoes.

The collection is size-inclusive as usual, ranging from XXXS to XXXL. It will be available on adidas.com on July 21 on adidas.com and in select stores globally on July 22. If you want in, be ready to click “add to cart” — the collections often sell out within minutes.

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Ivy Park X Adidas 'Ivytopia'
Photo courtesy Ivy Park

Until then, head on over to adidas.com to check out the entire collection (there are way too many pics to post here.)

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Stephenetta Harmon is a Black beauty editor, curator, and digital media and communications expert who builds platforms to celebrate the power, impact, and business of Black beauty. Prior to founding Sadiaa Black Beauty Guide, she served as editor-in-chief for the MN Spokesman-Recorder and digital media director for Hype Hair. Find her at stephenetta.com.

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