Idris Elba Launches S’ABLE Labs Skincare Line With Wife

Idris and Sabrina Elba are the latest celebs to try their hands in the beauty world. The power couple recently launched their own skincare line, S’ABLE Labs. (It’s their last name spelled backward.)

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Billed as a “genderless” line, the three-step Core Essentials launch is all about skincare for “all ethnicities, genders, and backgrounds.” The cleanser, toner and moisturizer are formulated to address issues like hyperpigmentation and improve overall skin health.

All of the offerings are infused with ethically-sourced African ingredients from Idris and Sabrina’s upbringings.

The sulfate-free Qasil Cleanser is formulated with kaolin clay, shea butter, oat amino acids, squalane, aloe vera leaf juice, and vitamins B and E. Its star ingredient, qasil, is sourced from Tree of Gob and has been used by Somali women, including Sabrina’s mom, for centuries to purify and brighten skin.

The Black Seed Toner uses the power of black seed extract, which is rich in vitamin A, amino acids, and antioxidants, along with vitamin C and botanical fruit extracts to protect, smooth, and heal skin.

The Baobab Moisturizer is, of course, formulated with baobab which has anti-inflammatory properties to help soothe skin, as well as address issues like eczema and psoriasis. The lotion is also infused with bakuchiol, a natural alternative to retinol, along with niacinamide and tranexamic acid to help improve skin texture, reduce pores, and even out skin tone.

The couple started developing the brand in 2020 with a focus on wellbeing, for both humans and the environment. They focus on using sustainable ingredients and creating conscious products through an ethical supply chain.

“We’re trying to source it so that we are creating an ecosystem with partnership,” said Idris in a recent interview with WWD. “We’re a start-up. As much as there is an outward-facing profile to what we’re doing…we’ve taken our time with the back engine of it. We want to be fully transparent and we believe that consumer consciousness is very healthy.  I’m at a place now, especially being a male, where I want men to look at skincare differently.”

Wih that, the entire S’ABLE Labs’ Core Essentials collection is vegan, cruelty- and fragrance-free and made with packaging that is either recycled, recyclable, or refillable. The offerings range from $30-$56 and are available online at sablelabs.co.