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‘The Business Of Black Beauty’ Series To Spotlight Black-Owned Beauty Brands
Tune in July 13 for series premiere featuring beauty bosses and brands who are creating their own tables.
Sadiaa Black Beauty Guide has announced the launch of its new series “The Business Of Black Beauty” highlighting Black-owned beauty brands, entrepreneurs and experts.
The series will feature live video chats and a podcast sharing the stories, challenges and inspiration of those behind the business of Black beauty. The premiere episode will launch July 13.
[SEE ALSO: Black Women Make Up Nearly 90% Of Ethnic Hair & Beauty Market]
With Black buying power at more than $1.3 trillion annually, more than one-third can be attributed to beauty buys. Estimates range from $2.5 to 8 billion on the U.S. Black haircare market add. Add in weaves, extensions, hair tools shipped in from overseas, along with general market purchases, and that figure is closer to $500 billion.
“Black women outspend every demographic in beauty — including 86% of all ethnic beauty buys — while driving markets as loyal trendsetters who are willing to spend top dollar to feed our beauty fixes. Yet, we are the least considered and the least visible when it comes to resources, product choices, services, and marketing,” says Sadiaa Founder Stephenetta (isis) Harmon.
Black women and minorities, in general, are the fastest rising entrepreneurial demographics. Yet, reports show that Black women have only garnered 0.0006 percent of the $424.7 billion total tech venture funding raised between 2009-2017.
“‘The Business of Black Beauty’ series will introduce audiences to the Black women and men who have created seats at the proverbial table– or their very own — as they navigate an industry that was built around us and on us, but not for us,” says Harmon. “As Black consumers demand businesses to pull up or shut up, we look forward to exploring the stories of emerging, established, and celebrity brands who are shaking the table.”
Tune in to Sadiaa Black Beauty Guide’s Facebook Live on Mon., July 13 at 6 pm CST for the series premiere featuring Emeka L. Anyanwu, licensed attorney and founder of Aˈme-kə, an e-commerce platform featuring more than 20 Black-owned makeup, beauty and grooming brands.
